Natela Potskhveriya

Natela Potskhveriya

Natela Potskhveriya

Fashion journalist, Editor-in-chief of fashion supplements “Kommersant. Style”, freelance contributor of Vogue, InStyle, Tatler, Forbes Life, Robb Report, and other big glossy names. Was the editor-in-chief of the Russian edition of Andy Warhol’s Interview web-page. Born in Moscow, but belongs to Georgia.

“ I started my career at the age of 18 as an interpreter at what was then called Russian Fashion Week (later renamed to Mercedes-Benz Fashion Week Moscow). I was standing backstage with the Pollini production team and thinking, how cool my job was. Several more seasons backstage, and I was sure that law diploma was something I would hardly ever use. I was lucky to get a job at a very old fashion magazine in Moscow, which no longer exists, later I was invited to Marie Claire and then — to Interview.

When people ask me what are the highlights of my career, I joke that going to Jamaica to interview Usain Bolt and my interview with Sir Paul Smith, when I almost choked to death in front of him — one of the most remote destinations I got a chance to see and one of the most awkward interviews in my life — and I keep recalling those two, even though the list of my achievements (as well as the list of people I’ve done an interview with) has broadened far and away — my story on Leonardo DiCaprio has been translated to 6 languages, the story we did together with Hermes on their new scarf launch was highlighted by the brand’s HQ, The State Hermitage invited among few journalists to visit Jan Fabre’s theatre and meet him personally, I’ve been to Myanmar to make a story on a charity program that Sonu Shivdasani started there and a lot more — name-dropping has never been my strong side.

I’ve been in Kommersant for 5 years now, and even though my work is a lot connected to the world of international fashion, I am still a huge patriot of my home country — Georgia, that’s why I always try to promote Georgian culture in magazines I write for.

And now I am extremely excited to be joining this huge project — Georgian Fashion Foundation and doing something really useful in terms of changing the fashion industry in Georgia”.