The fallout of the post-pandemic era has left many sectors reeling, and the Georgian Fashion Industry is no exception. In previous years, it stood as an economic success story, with consistent growth, convincing performance, global market demand, and the rise of online shopping painting a strong outlook. However, the crisis that followed the start of the post-pandemic era has had a dramatic impact on the fashion industry worldwide, including the Georgian Fashion and Art industries.

To address these challenges, the Georgian Fashion Foundation, in collaboration with the Art & Culture Center- Factory and Mercedes-Benz Fashion Week Tbilisi, has taken the lead in providing vital financial and business support to the Georgian fashion, art, and creative sectors. By nurturing and recognizing the talents within these industries, we strive to ensure their survival and prevent talented designers from being forced out of the business.

Art & Culture Center, Factory spread over 27 800 m2, in the former Coca-Cola factory, the industrial space where local designers, photographers, and artists can showcase their work. Art & Culture Center incorporates an educational center which gives a possibility to many talented creative minds to develop their vision and creativity. Promoting interaction between artistic disciplines from art and fashion design, to contract ideas, working together to achieve a cultural and educational integration, contributing to the knowledge and dissemination of art, design, and culture.

Georgian Fashion Foundation – stating its mission to strengthen and support Georgian Fashion Industry activities and to raise both awareness and needed funds for those in Georgian creative communities.

Georgian Fashion Foundation is established as a response to the news challenges, to raising and distributing funds to those who have been most affected, designers and creative minds to be showcasing their postponed or canceled projects as well as providing much-needed cultural relief.

Join us and support creativity & culture in Georgia.