My professional experience started in Moscow, Russia where I have worked for over 7 years as Media Group Director at Optimum Media OMD Group and have successfully managed a portfolio of various international brands. After relocation to Georgia, in 2011 I have joined McCann Erickson Tbilisi in Georgia (Universal McCann Georgia, Media Agency) as Media Director. During my career, I have managed to excel in managing the overall work of the media/advertising department, the strategic and annual planning process in close work with the marketing department, building media strategies, and negotiations with media sales companies/houses.
I have joined the team of Mercedes-Benz Fashion Week Tbilisi back in 2015, the creative sustainable platform that contributes immensely in pinpointing Georgia on the world’s fashion map. Over 9 seasons I’ve been responsible for the Marketing and Communications tasks of the project as well as implementing organizational and administrative matters of the project with the constant communication of project partners, local media representatives, designers, and other activities as in the planning stage of the project as well as during project realization.